ROAR Playbook – Professional
Learn advanced techniques of event planning!
Watch Promo Invest in the Playbook e-course now!We all know the event planning industry is crowded and competitive. And trying to elevate your career certainly isn’t all Pinterest boards and rainbows.
Nonetheless, you love it. You were made for this world, with your passion, eye for design, and killer organizational skills.
Now it’s time to make big moves and establish yourself as a seasoned expert. The kind of expert that takes on bigger events and earns more money. The key? Mastering corporate events, one of the most profitable niches within the events industry.
Lucky for you, I spent the last 25 years gaining the necessary skills and insider knowledge. And I’m going to share all of it with you!
Introducing the Playbook Professional, your gateway to planning remarkable corporate events.
The Professional is for mid-level corporate event planners, marketers and wedding planners that want to make an impression, break past their income plateau and gain a reputation as a true professional.
Not only will you learn the skills to position yourself as an expert, you’ll also be equipped with tools you can start using now, like budgeting worksheets, a proposal template sample timelines, and more!
“In getting to work with Caryl and the rest of the ROAR team, my event planning knowledge expanded beyond what I knew was possible. Everything from industry-specific lingo (BEO's, pre-cons, attrition rates, etc.) to sourcing and managing the best vendors to on-site best practices.
I truly view my working with ROAR as the pivotal point in my career. At the beginning I was working in-house as a coordinator at a tech company, and I've now gone on to found my own events agency. Thank you ROAR for being such incredible, inspiring mentors. I wouldn't be anywhere near where I am today without you!”
– Chrissy Devenny, Owner, Dynamo Events
What will I take away from the Playbook e-course?
Glad you asked! For starters, learning modules filled with priceless information. Tricks and tools that took me years and years to discover. Checklists and sample documents that will save you from hours of desperate Google searches.
Let’s take a look at the modules and bonuses, shall we?
Course Curriculum
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StartWelcome (2:34)
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StartGlossary of Terms (PDF)
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StartChapter 1 – Definition of an Event Planner (3:34)
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StartChapter 2 – What is Event Planning? (5:05)
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StartChapter 3 – The Role of an Event Planner (3:01)
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StartChapter 4 – What is a Corporate Event? (3:57)
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StartChapter 5 – Weddings vs. Corporate Events (13:38)
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StartWedding vs. Corporate (PDF)
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StartChapter 6 – Different Types of Corporate Events (12:24)
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StartChapter 7 – Different Roles within the Events Department (3:33)
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StartEvent Department Titles (PDF)
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StartChapter 8 – Sample Room Set-ups (6:13)
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StartRoom Setups (PDF)
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StartWelcome (1:07)
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StartGlossary of Terms (PDF)
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StartChapter 1 – How to Find a Job in the Event Industry (11:13)
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StartCorporate Events Associations (PDF)
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StartChapter 2 – Best Practices for Networking (5:03)
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StartChapter 3 – Gain Experience with Your Day Job (3:24)
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StartChapter 4 – Tips on Closing the Sale (6:56)
“Caryl has been an incredible resource for me as I continue to grow the corporate side of Glow Event Design. Her guidance helped me pinpoint which types of corporate events to focus on, and create a scalable pricing structure for my clients.
The corporate market is a completely different business model than the weddings and social sector, and when I first ventured into this new market there was a steep learning curve. Over the years, Caryl has provided valuable insight into the corporate events world and helped me set up the foundation for what is now 50% of my annual business today!”
– Christina Milliken, Owner, Glow Event Design
Why me? Why now?
I’m Caryl Lyons, creator of the Playbook e-course and owner of Roar Events in San Francisco. Having worked for notable corporations like Condé Nast and Symantec Corp. as an employee and then independently with Roar Events, I’ve gained unique insight into the world of corporate event planning.
And now, it’s time to share it. Through in-depth videos, diagrams, worksheets, term glossaries and templates, I’m going to share 25+ years of applicable knowledge directly with you.
This is your career, your business, your success. This is your moment. Are you ready to walk in with your head held high, prepared to fill your role with confidence and grace?